We are a database agency after all, so all data inputs and program parameters are captured (ie: response rates, product selections, rebates, complaints, redemptions, new applications…etc).
Matthew Scott assembles, categorizes and analyzes the data inputs to not only provide the raw key performance indicators, but to assemble the information so that it becomes actionable data. Coherent management reports are provided, and proactive suggestions for program optimization is an integral aspect of our value-added service.
Our capability extends beyond single point-of-data information. We can drill down to advise you of results by group, by time-period, by offer type, or any number of critical variables to help us collaboratively manage and improve all aspects of your initiative.